machine - Online Marketing

February 13, 2017 Uncategorized

Why machine learning is critical to multi-touch attribution

Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that.

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January 31, 2017 Uncategorized

Marketing Day: Machine learning, KFC goes to the Super Bowl & Pinterest search ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

How machine learning impacts the need for quality content

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.

Please visit Marketing Land for the full article.

January 22, 2017 Uncategorized

Amplero enlists machine learning to leverage influencer marketing

The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.

Please visit Marketing Land for the full article.

December 15, 2016 Uncategorized

Marketing Day: Machine learning, Facebook’s latest metrics error & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

December 15, 2016 Uncategorized

What the heck is machine learning, and why should I care?

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.

Please visit Marketing Land for the full article.