The strategic decisions that’ll put your company ahead of the curve years from now need to be made beginning day one.
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Tag: make
Want to Make More Sales? Make More Guarantees.
But only if you know you can keep them.
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6 ways IoT will make local search for SMBs scalable
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.
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Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.
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If your GMB page updates & no one knows, does it make a sound?
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue.
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Why mistakes make you a better link builder
Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links.
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In the debate over net neutrality, make some noise
As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what’s at stake for advertisers.
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7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.
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Incremental innovation: How to make big changes in your email program, one step at a time
Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.
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Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats.
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How to make ads less adversarial
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O’Brien offers tips on how to maintain a positive relationship between your ads and your audiences.
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E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
According to the US Census Bureau’s latest report, e-commerce sales saw a 14.7% year-over-year increase compared to the first quarter of 2016.
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10 common mistakes companies make with mobile
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them.
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Top mistakes new online retailers make
Are you a new online store owner or looking to improve your e-commerce strategy? Contributor Steve shares the top five errors you should avoid to help you get ahead in the e-commerce game.
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10 tips to make the most of live video
As live video continues to take the marketing world by storm, columnist Brad O’Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.
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Make me an offer: Rating the effectiveness of common email offers
Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.
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7 powerful SEO & management tools to make your social media efforts more effective
Looking to give your social media efforts a boost? Columnist Jordan Kasteler shares info about his favorite SEO and management tools so you can add them to your arsenal.
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