makes - Online Marketing

August 10, 2017 Uncategorized

As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be

Get to Know: Tile CMO Simon Fleming-Wood

Please visit Marketing Land for the full article.

July 2, 2017 Uncategorized

AppsFlyer makes its attribution data more transparent

This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for brands.

Please visit Marketing Land for the full article.

June 25, 2017 Uncategorized

What makes for a valued martech provider?

In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.

Please visit Marketing Land for the full article.

June 15, 2017 Uncategorized

Long-form video content hits milestone, makes up majority of time watched across all devices

Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile devices.

Please visit Marketing Land for the full article.

April 26, 2017 Uncategorized

With new funding & a growing userbase, Quora makes its pitch to advertisers

Company doubles its ad sales team and preps for advertiser growth as userbase nearly doubles in the past year.

Please visit Marketing Land for the full article.

April 19, 2017 Uncategorized

Facebook’s Places Graph makes 140 million locations available to developers for free

Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.

Please visit Marketing Land for the full article.

April 17, 2017 Uncategorized

Facebook Messenger makes chatbots easier to find and use with new Discover tab, Chat Extensions

“We have a shot at becoming the Yellow Pages of messaging apps,” says Facebook’s Messenger boss, David Marcus.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

Snapchat makes it possible to search for Stories by keywords

The change should make it easier for people to discover more content on Snapchat, leading perhaps to more time spent in the app.

Please visit Marketing Land for the full article.

March 16, 2017 Uncategorized

What makes people love the brands they love?

Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.

Please visit Marketing Land for the full article.

February 19, 2017 Uncategorized

Facebook Jobs makes having a Page that much more valuable for SMBs

Company seeks to make local employee recruiting easier, generate more SMB loyalty and perhaps some additional revenue in the process.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion

But e-commerce totals are much smaller than digital-influenced in-store sales.

Please visit Marketing Land for the full article.

January 12, 2017 Uncategorized

Snapchat’s updated search bar makes it easier to find Discover channels, Live Stories

Snapchat is finally stepping up its search game. On Thursday Snapchat began rolling out an update to its mobile apps that makes its search bar more prevalent and more useful. The most noticeable change is the addition of the search bar to the app’s home screen, but the more significant change is…

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November 6, 2016 Uncategorized

A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader

Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.

Please visit Marketing Land for the full article.