Ads may trigger when searchers use different word order and function words as Google broadens its definition of close variants.
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Tag: making
Making complementary media strategies work: The recipe for cross-channel attribution
Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment.
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Making emotional connections in a digital era
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.
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Making the right martech bets [Infographic]
How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O’Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.
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Best of both: Making TV and digital work in unison
As the line between TV and digital continues to blur, how can marketers make them work together? Contributor Kevin O’Reilly shares tips to ensure a complementary media strategy.
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Amazon adds 50 brands to Dash program, making 250+ products now available via Dash Buttons
In addition to new Dash brands, Amazon launched “virtual” Dash buttons last week on its site and app.
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Are your paid search ads making the right impression?
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.
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How Twitter is making its top search results more relevant than recent
In September Twitter started sorting the top results on its search pages based on relevance, a departure from its traditional reverse-chronological order.
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5 steps to making ‘SENSE’ of early lifecycle marketing
Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers.
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Proximity and beacon data now making its way into DSPs for retargeting
Unacast and Juice Mobile deal a leading indicator of where market is going.
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Study finds e-retailers are making it more difficult to unsubscribe from emails
According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails.
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Making sense of the latest trends in digital retail
As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.
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