management - Online Marketing

May 31, 2017 Uncategorized

Marketing Day: Data management, Skype mimics Snapchat & CMO interviews

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 31, 2017 Uncategorized

Salesforce unveils a new Partner Relationship Management application in its Sales Cloud

It provides the tools so non-tech users can quickly spin up a partner portal.

Please visit Marketing Land for the full article.

May 16, 2017 Uncategorized

What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

Please visit Marketing Land for the full article.

March 26, 2017 Uncategorized

SEM account management: Part 3 — How to get more responsibility

Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.

Please visit Marketing Land for the full article.

March 16, 2017 Uncategorized

Aprimo adds digital asset management with ADAM acquisition

With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Selling the value of link building to management

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice.

Please visit Marketing Land for the full article.

March 12, 2017 Uncategorized

Marketing Day: SEM account management, cutting-edge martech & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 12, 2017 Uncategorized

SEM account management: Part 1 — How to avoid getting fired

In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.

Please visit Marketing Land for the full article.