Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app.
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Two new reports: Many consumers afraid of, and confused by, artificial intelligence
Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses.
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It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
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IBM rolls out many new roles for its Watson supercomputing service
They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video analysis.
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How many videos top publishers post daily to Facebook, YouTube
Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here’s why.
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