market - Online Marketing

Why Messaging Is the Future of Market Research

Emailing surveys to customers was cool when email was a novelty, but those times are long past.

For entrepreneurs and small business owners, every dollar counts — and investments need to pay off in real and immediate marketing ROI.

Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know?

If you build it, they will (probably not) come. What you have to do well in advice, to market your entrepreneurial field of dreams.

Let’s face it, you’re selling what everyone else is selling. Content strategy is how you persuade people to buy from you.

Almost half of America’s teens are constantly online. As a marketer, what are you going to do about that?

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes.

With 85 million moms in the U.S., it’s safe to say their opinions are highly influential.

Fear-based marketing to seniors was probably already outdated in the days of “I’ve fallen and can’t get up.”

These moms consume media and shop in ways remarkably different from that of any other segment. What are you doing to reach them?

Find out why 100 viewers can be better than 100,000.

Here’s how to get your business noticed on a budget.

More people are using Instagram Stories than Snapchat. Here’s how you can take full advantage.

Without results, working hard is nothing to boast about. Quit putting in more hours and start getting more from the hours you put in now.

Why you should consider Hispanic customers as a vital part of your future sales strategy.

Email marketing is a grind but remains the best way to engage customers — if you keep it fresh.