Tag: marketer
7 Money-Saving Content-Marketing Tricks Every Marketer Should Try
Think about reposting your old content; and, yes, there are ways to make sure that’s not as cheesy as it sounds.
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Are you a marketer? You need to be marketing yourself
Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand.
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An email marketer’s top-level guide to DMARC, your best anti-phishing tool
How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization.
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Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert will be a panelist for the MarTech Boston session “Making the Leap from Chief Martech to Chief of Marketing.”
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Why content matters (no matter what type of marketer you are)
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.
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How a degree in theology led to a career in marketing for Slack’s top marketer
Get to Know Slack’s Head of Global Marketing, Kelly Watkins.
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4 things developers really wish every marketer understood
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences.
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Want to become a high-impact digital marketer?
SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20 and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways… keep…
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6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity
“Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he
Continue reading5 fundamentals of digital advertising every marketer should know
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.
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