The age of artificial intelligence in marketing is already here. However, there is a dark side to using machines in an industry previously dominated by human creativity.
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Tag: marketers
What Destination Marketers Must Understand to Thrive in the Covid-19 Era
Covid-19 continues to disrupt the travel industry, but it’s a mistake to halt marketing efforts.
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Digital Marketers Should Be Aware of These 3 Email Security Threats
Digital marketers should be aware of phishing-based attacks, impersonation and account takeovers and attachment-based threats.
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Why Do B2B Marketers Need an Agile CMS?
What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article. Read the full article at MarketingProfs
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Marketers, Turn Your Data Literacy into a Data Superpower
It has never been more important for marketing organizations to be data-driven to deliver business results.
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Marketers’ Biggest Struggles With Freelance Content Creators
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. Read the full article at MarketingProfs
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How Marketers Can Create Better Sales Content
How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article. Read the full article at MarketingProfs
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3 Things Marketers Can Learn From the Media
The pandemic’s impact has instilled changes in the approach to customer and prospect engagement.
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Elon Musk’s Research Firm Built an AI-Powered Game Changer for Marketers
The future of marketing will undoubtedly be driven by AI. Forward-thinking marketers should investigate GPT-3 tools seriously and consider experimenting with them.
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Why Marketers Are Suffering From Bad Content
And what to do about it.
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B2B Websites: What Visitors Value vs. What Marketers Value
B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2. Read the full article at MarketingProfs
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What ‘Bridgerton’ Can Teach Marketers About Today’s Consumers
The bodice-ripping Netflix hit’s themes are, in fact, timeless.
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Marketers, Make Things That People Want to See, Watch and Buy. In That Order.
Marketing expert Robert Willey details what brands need to do more (and do less) to make lasting connections.
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20 Content Stats Modern Marketers Should Know [Infographic]
Did you know that Thursday is the most popular day for consuming videos from businesses? That’s just one of the many interesting stats covered in this infographic from SalesIntel. Read the full article at MarketingProfs
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Technology Content Marketers’ Priorities
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute. Read the full article at MarketingProfs
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5 Things Market Researchers Can Learn From Marketers
In our push to better understand the customer experience, market researchers need to be put themselves in the game too.
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What Marketers Need to Know About Influencer Marketing in 2021
Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.
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