marketers - Online Marketing

October 28, 2020 Content Marketing

Effective Link-Building for B2B Marketers

Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site’s backlink profile? This article will guide you through the most effective and sustainable link-building strategies. Read the full article at MarketingProfs

October 26, 2020 Content Marketing

Do Most B2B Marketers Gate Content?

Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick. Read the full article at MarketingProfs

October 5, 2020 News

Spotify Offers Gen Z and Millennial Insights to Help Marketers Connect Better

Younger generations are ready for big changes.

September 14, 2020 News

How Instagram Helps Marketers and Work-From-Home Professionals Increase Their Influence

If you don’t have thousands of dollars to expand your reach, you need to flex your IG muscles.

July 7, 2020 Content Marketing

COVID-19’s Impact on Marketers’ Content, Investment, and Targeting Strategies

The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs

June 25, 2020 News

What Can Marketers Learn From Quibi’s Failure?

Ultimately, it doesn’t matter if you’ve got billions of dollars. You cannot spend your way out of a fundamental mistake.

February 27, 2020 News

Entrepreneurs (Who Aren’t Marketers) Need This Online Course Bundle Packed with Resources

Learn to market your business on Facebook, Instagram, TikTok and many more channels.

November 6, 2019 News

Where Accomplished Marketers Started Before They Became Successful

Successful marketers followed these steps in one way or another.

October 15, 2019 Content Marketing

Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs

August 26, 2019 Content Marketing

How Marketers Would Spend Additional Content Budget

Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs

August 21, 2019 Content Marketing

Instagram Stories 101: What Marketers Need to Know [Infographic]

The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here’s what you need to know. Read the full article at MarketingProfs

June 25, 2019 News

What McDonald’s Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter.

April 14, 2019 Content Marketing

The B2B Content Types Marketers Are Most Bullish About

Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here’s what marketers think content in the year ahead. Read the full article at MarketingProfs

March 25, 2019 News