The comedian’s biting political commentary offers a lesson in authenticity for marketers who want to level up their brands.
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Tag: marketers
2 Risk-Taking Marketers Discuss Where the Industry Is Headed
Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
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How Busy Marketers Can Make Money on the Side
There are ways to develop a marketing side hustle even if you don’t have much free time.
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Why Marketers Are Working With HR to Take Ownership of Company Culture
Culture is the foundation of your brand and culture begins with the people you hire.
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Why Digital Marketers Should Be More Like Personal Shoppers
When you customize the experience to fit the customer, everyone wins.
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Tougher Data Privacy Rules Are a Scammer’s Nightmare but Ethical Marketers Can Stay Calm
The Cambridge Analytica scandal is adding momentum to a global regulatory push.
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The EU’s GDPR: 6 Things Online Business Owners and Marketers Can Do to Prepare
Did you know, for example, that cold-emailing, under GDPR, is effectively dead?
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5 Content-Distribution Tools for Writers, Marketers and Thought Leaders in Tech
It doesn’t matter how good your content is if no one sees it.
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With GDPR Restrictions on Using Consumer Data, Marketers Will Need to Start Mining Moments
Stop mourning the death of cookies. There is other data you can use to connect with customers.
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Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.
Businesses of every size need to foster individual consumer relationships.
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5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters
Facebook’s CEO and COO are now apologizing. Maybe they should have done that sooner.
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5 Essential Media Buys for First-Time Marketers
To start finding new customers, quickly center your first media campaign on these must-haves.
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Selling Marketing Software to Marketers: It’s More of a Science Than an Art
What’s more, if you’re in martech, you’ll do well to learn marketers’ ‘lingua franca’ to get their attention.
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LinkedIn and What Marketers Need to Know About Linkedin
While much of the focus has been on Facebook and Instagram, LinkedIn has been silently growing their user base to more than 500 million users.
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Registration for MarTech is open!
MarTech returns to the West Coast on April 23-25 with martech experts, awesome keynotes and an expanded Expo Hall experience that drops you directly into the center of the martech landscape! As the industry matures, 2018 brings more change and innovation. Increasing martech adoption is impacting…
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18 Marketing Trends to Watch in 2018
Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media.
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The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)
Remember Dove’s recent “Beauty of Diversity” ad? The message for those who would market self-esteem: Be very, very careful.
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