A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram, too.
Continue reading
Please visit Marketing Land for the full article.
Tag: marketers
Takeaways for marketers from a conversation with Coke’s chief technologist
Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.
Continue reading
Please visit Marketing Land for the full article.
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to…
Continue reading
Please visit Marketing Land for the full article.
Ad fraud detection: A guide for marketers
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.
Continue reading
Please visit Marketing Land for the full article.
New RLSA Strategies for Search Marketers
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…
Continue reading
Please visit Marketing Land for the full article.
What marketers should know about Snap’s Q1 2017 earnings report
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark.
Continue reading
Please visit Marketing Land for the full article.
The modern marketer’s guide to machine learning algorithms
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.
Continue reading
Please visit Marketing Land for the full article.
What marketers should know about Twitter’s Q1 2017 earnings
Twitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too.
Continue reading
Please visit Marketing Land for the full article.
People: The Achilles’ heel of online marketers
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations.
Continue reading
Please visit Marketing Land for the full article.
Marketers, get your head out of your funnel — because time is definitely not on your side
Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole.
Continue reading
Please visit Marketing Land for the full article.
Header bidding: What marketers need to know
What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.
Continue reading
Please visit Marketing Land for the full article.
How changes to consumer privacy law might impact marketers and martech
Abdication of consumer privacy protection in Washington could cause states to jump into the fray.
Continue reading
Please visit Marketing Land for the full article.
4 advanced targeting strategies for B2B marketers
Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process.
Continue reading
Please visit Marketing Land for the full article.
Wayin opens a store where marketers can reuse their most successful campaigns
It allows a brand to repurpose previous campaigns built on the Wayin platform or to assemble new ones from interactive templates.
Continue reading
Please visit Marketing Land for the full article.
Marketers: Track emotions, not just numbers
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers.
Continue reading
Please visit Marketing Land for the full article.
How marketers should be thinking about voice search
In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive.
Continue reading
Please visit Marketing Land for the full article.
Why mobile marketers need to start measuring ROI right now
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.
Continue reading
Please visit Marketing Land for the full article.