SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per-month.
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Tag: marketers
All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your…
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Why marketers’ approaches to sales shoppers must change
Columnist James Collins dives into data on the behavior of shoppers who are looking for savings and discusses what it means for your marketing strategy.
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Three things marketers must do to keep CX real
Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality.
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Marketers, think outside the list
Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools.
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Forrester report: VR is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
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Forrester: Virtual Reality is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
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PullString now allows marketers to choose their intent engine
The bot conversation platform says it’s the first to allow this kind of selection.
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New for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
“Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. If you are considering licensing an SEO software tool, this…
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Report: Marketers like AI-based tools, but think they already have them
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers.
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What marketers should know about Twitter’s Q4 2016 earnings
Twitter’s daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have deepened.
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How mobile marketers can prepare for when tragedy strikes
When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels.
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Solving a marketer’s top 3 segmentation dilemmas
Columnist Mary Wallace discusses the three primary reasons market segmentation strategies fail and explains what you can do to solve the problem.
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Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem.
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MAdTech: The marketers’ view
As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
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Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
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Why B2B marketers should care about whitelisting
As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why “whitelisting” is more effective for B2B marketers.
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