The right persona-building strategy can sharpen your messaging and maximize your brand’s impact on buyers.
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Tag: marketing
Why Being Specific Is the Key to Successful Marketing (and How to Do It)
The more specific your message is, the greater impact it will have on your intended audience. Here’s why.
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Hiring An Influencer on This Less-Used Platform Should Be Your Next Marketing Move
Most businesses have heard of Instagram and TikTok, but few know the Twitch platform.
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How to Make Your Marketing Less Cringeworthy and More Authentic
Companies are needing to completely re-shift their marketing strategy to win customers’ trust. Here are a few ways businesses can show authenticity in their marketing.
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Invest in Your Email Marketing with DirectIQ
This seamless platform makes it easy to create, send, and track campaigns.
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Startups are Making These 3 Mistakes in Their Marketing Strategy. Here’s How to Avoid Them.
If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.
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Why the Automotive Industry Needs a More Unique Approach to Marketing
The automotive industry has to have a unique approach to marketing. Here’s what they need to consider.
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How This Marketing Guru Enlisted Magic Johnson, Kevin Durant, Paolo Banchero and Some of the Biggest Names in Sports
Hayes Grooms IV, Head of Athlete Marketing at Dapper Labs, on how to get the world’s biggest stars to partner with your business.
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How to Unleash Your Creativity and Transform Your Marketing Strategy
Use these three key tips to leverage the latest digital strategies and tools to showcase your business’s unique story to customers.
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How to Take Advantage of New Marketing Communication in Business Today
Finding the best way to communicate with your customer is important for taking advantage of modern marketing opportunities. Here are four tips on where to begin.
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What is Good Content and Why Does it Matter for Your Marketing?
More than ever, consistent, high-quality content matters to your franchise marketing strategy.
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6 Questions to Create Your First Marketing Strategy
You’ve got something great to share with the world, but how do you get customers to pay for it? Start here.
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What is Humanized Marketing and How Does It Affect Your Business?
One way businesses can stand out from the competition is by shifting their marketing mindset from personalized marketing to humanized marketing.
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Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.
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The Beauty Industry Is Booming. Level Up Your Marketing Strategies To Make Your Beauty Brand Stand Out.
Staying on top of marketing can be challenging in the ever-evolving beauty industry. Fortunately, certain strategies can be followed that primes a beauty brand for success.
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5 Things to Consider Before Hiring a Marketing Consultant
Thinking about hiring a strategist or consultant to help you reach your marketing goals? Before you spend a dime, consider these five steps to make sure they’re sufficiently skilled, experienced, and up to the job.
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The Big Risks You Need to Avoid When Using Marketing Automation
Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal.However, there are some big risks you’ll need to consider and avoid while using marketing automation.
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