How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
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Tag: marketing
4 Post-Pandemic Marketing Lessons to Embrace Today
Some adaptations to Covid-19 will prove temporary, but others will both endure and be a boon to future growth.
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This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.
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Top B2B Marketing Strategies for SaaS Businesses
You can have the world’s best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.
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This Is the Most Important Marketing Question You Will Ever Ask
What makes you special?
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Should You Trust Artificial Intelligence in Marketing?
For all its controversial biases, artificial intelligence comes out as the best tool for marketers.
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Influencer Marketing: 10 things to keep in mind as we enter 2022
Top trends that will dominate influencer marketing in 2022 and how to best leverage each one to boost your brand’s exposure, increase engagement, and stay top-of-mind in the social media space.
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Connect with Customers by Getting Up to Speed on Video Marketing
Video is in-demand and, as an entrepreneur, make sure you’re meeting the call.
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7 Cold-Email Marketing Strategies That Will Heat Up Your Sales
Email marketing can be highly profitable, but your success depends on the tactics you use.
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3 Ways to Identify Your Company’s Unique Marketing Angle
How to make your business’s marketing efforts perfectly match its brand.
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The Top 5 Online Marketing Challenges — and How to Overcome Them
Turn the struggles into opportunities for maximum growth.
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Podcasting for B2B Marketing Thought Leaders
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. Read the full article at MarketingProfs
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How to Bring Authenticity to Your Startup’s Marketing Strategy
People are tired of being pushed into something they don’t want.
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Forget 2022’s Marketing Trends: 3 Ways to Get Back to Basics for Massive Growth
Lead with these fundamental marketing tips if you really want to scale your company.
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PDOOH: A Marketing Term Entrepreneurs Should Know
PDOOH is quickly becoming an option that entrepreneurs and small businesses should consider.
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Marketing Trends in the Post-Pandemic Business Environment
There is no wishing away the changes of the last two years.
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Where Franchisors are Headed in the Marketing World
People are wondering whether pay-per-click advertising is dying out.
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