The silver economy is one dominated by the buying power of elderly people, and new businesses need to pay attention to this thriving, growing demographic if they want to maximize revenues.
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Tag: marketing
Six Tips for Generating More Leads With Your Marketing Content
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it–and improve lead quality. Here are six easy ways to do that. Read the full article at MarketingProfs
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How to Better Strategize Your Marketing
Tips on creating an effective roadmap for this pivotal task, and how to save time in the bargain.
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How to Collect Digital Marketing Data in 5 Easy Steps
Data insights will enable you to create innovative solutions, allowing you to achieve your goals — and then some.
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When Does Marketing Hype Go Too Far?
An attorney and business owner explains how companies can stay on the right side of the too-aggressive marketing line and protect themselves from legal problems.
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The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]
Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing. Read the full article at MarketingProfs
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If SMS Marketing Is the Future Then Now’s the Time to Start
Get your feet wet in SMS marketing with Gnymble.
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Why Businesses Should Take a Page Out of Jake Paul’s Marketing Playbook
The 24-year-old social-media personality can teach even established businesses a thing or two about how to effectively market themselves.
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2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach. Read the full article at MarketingProfs
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Why Attribution Is All That Should Matter in Digital Marketing
Companies are making it more important than ever for them to prioritize attribution.
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How You Should Evolve Your D2C Brand as Digital Marketing Evolves
Just because you have data from the last couple of years, it doesn’t mean you’re sitting on gold.
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How Brands Like Joybird and Men’s Wearhouse Are Rewriting the Marketing Playbook
Brands seek to break through online advertising clutter with data-driven, ‘out of the box’ consumer messaging strategies.
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How Smart Marketing Can Drive 2,000% Growth, According to Athena Club’s Co-Founders
Athena Club’s diversified marketing helped it grow. Its cofounders explain how they did it, and why now was the right time to launch their big national campaign.
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How Content Writing Agencies Will Revolutionize Digital Marketing
Some people aren’t comfortable with the idea of hiring content writers because they don’t know how they will manage to communicate the right message to their target customers.
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Reach More People with a Better Email Marketing Strategy
Find out why email marketing is still king.
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The Emergence of the Cloud in Marketing
As marketing has gotten more complex, traditional marketing partners need to make the evolution to cloud-based marketing.
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How SaaS Companies Can Boost User Engagement With Video Marketing
Increase traffic, engage your audience, build relationships, maximize ROI and enhance customer loyalty.
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