Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. Read the full article at MarketingProfs
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Tag: marketing
Digital Marketing in 2021: The Trends That Are Changing Everything
Predicting trends is difficult under normal circumstances, but 2021 could present even greater challenges.
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4 Key Digital Marketing Trends to Take Advantage Of
A watchful eye is essential to keeping ahead of competitors.
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Why Email Marketing Is Better for Your Business Than Social Media
Most entrepreneurs neglect their email marketing strategies. Here’s why that’s a mistake.
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6 Reasons Why Podcast Guesting Is An Untapped Marketing Tool
Using podcast guesting as a marketing strategy can increase your bottom line in as little as one hour per month.
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Marketing Lessons I Learned From Fortune 500 Companies
These tips and tricks can help make your product or service more visable.
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Shocking Valentine’s Day Stats That Will Make You Rethink Your Marketing
Feb. 14 isn’t just about couples anymore.
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5 of the Wildest, Craziest Marketing Stunts We’ve Seen from Taco Bell
Innovation and creativity are embedded in Taco Bell’s DNA.
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Four Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs
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2021 B2C Content Marketing Benchmarks, Budgets, and Trends
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future. Read the full article at MarketingProfs
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Content Marketing: The New Name for a Well-Established Discipline
The creation of targeted information–about companies, products, services, and more–has been around for generations. Collateral, sales aids, product literature, brand books… all were earlier monikers for what’s now lumped into “content.” It’s a long-established discipline. And here’s how it actually works. Read the full article at MarketingProfs
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With Influencer Marketing, You Can’t Afford to Set It and Forget It
Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
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5 E-Commerce Marketing Strategies To Implement This Year
Powerful marketing strategies to help boost ecommerce during and after the pandemic, and grow sales in 2021 and beyond.
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China Is the Next Boom Market for Connected TV Advertising and Over the Top Marketing
CTV and OTT know no borders. Having become a leading trend in the U.S. and Europe, it’s poised to transform the Asia-Pacific region as well, starting with China.
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LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
We’re all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. Read the full article at MarketingProfs
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3 Ways to Help Your CEO “Get” Marketing
As budgets tighten, CEOs may wonder, “What has our marketing team done for us lately?” Here’s how to convey the value of your marketing team.
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Free Webinar | Feb 16: How a Unique Approach to Marketing Can Propel You to the Top as an Industry Leader
During this webinar we’ll cover the actions, tools and mindset needed to deploy authority marketing. You’ll leave with a clear understanding of how you can attract more clients — and charge higher rates — based on who you are, not just what you do.
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