This year, The Clorox Company won Best In-House Agency from the In-House Agency Forum (IHAF) under Stacey Grier’s leadership.
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Tag: marketing
3 Marketing Lessons From ‘Frozen’
Your brand story will begin to resonate as soon as you realize that it’s not always about you.
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2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs
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How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI.
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How to Follow in Nike’s Footsteps When Marketing Your Business
The powerhouse sports brand is comprehensive in its strategy.
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5 Digital Marketing Tips for the Legal Niche From a Lawyer
When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique challenges.
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How to Win Holiday Season Marketing with Relevance and Timing
Retailers stand to benefit substantially from the holiday shopping season, so act on your holiday marketing strategy early.
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Seven Tips for Building a Video Marketing Campaign
Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you’re considering using video, here are seven tips to help you build a solid video marketing campaign. Read the full article at MarketingProfs
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7 Ways to Monitor a Competitor’s Content Marketing Strategy
A few creative ways to keep an eye on the competition’s content marketing strategy.
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How Peloton’s Marketing Strategy Made It a Leader in Its Space
Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories.
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Traditional Marketing Is Dying: Is Your Brand Prepared for What’s Next?
In today’s marketing world, a YouTube star or an Instagram model can have more influence and engagement than some of the largest brands in the world.
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How to Improve Your Financial Advisory Firm’s Marketing
To get in front of more qualified prospects, follow these three steps.
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Easy Tips on Using LinkedIn for Your Marketing Purposes
Marketing guru Eric Siu speaks with a LinkedIn pro about leveraging the platform to promote your business.
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Here’s How To Make Your SaaS Marketing Strategy Generate Revenue
Optimizing for conversions is just the tip of the iceberg.
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How to Leverage Sales Teams for PR and Content Marketing
Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs
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The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Read the full article at MarketingProfs
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How to Win at Content Marketing to Generation Z
Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely. Read the full article at MarketingProfs
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