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Tag: marketing
This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’
Alex Ragir sits down with Bonin Bough to break down Bough’s backstory and marketing tips you can use for your business.
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Why the Future of Marketing Is Video: 40+ Statistics [Infographic]
Video has quickly become one of the most popular types of online content. This infographic goes into detail why that’s the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing. Read the full article at MarketingProfs
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How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance.
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A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts [Podcast]
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs
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The Complicated Business Of Advertising And Marketing In Cannabis
With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
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3 Powerful Uses of Machine Learning in Marketing
Machine learning is proving to be powerful for brands and marketers alike. Here’s how.
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The Real Reason Sales and Marketing Teams Use AI
How artificial intelligence can make your team more human.
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Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Read the full article at MarketingProfs
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Nine Cringey Mistakes in Marketing Writing and Content
Creating content that engages readers isn’t easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don’t want to waste time on substandard writing. Avoid these nine common writing and content mistakes. Read the full article at MarketingProfs
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How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy
Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies. Read the full article at MarketingProfs
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The Secret to Dell’s Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]
Konstanze Alex, Dell’s director B2B influencer relations and content co-creation, offers insights from the company’s success using influencer marketing for B2B. Read the full article at MarketingProfs
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This $20 Email Tool Could Take Your Marketing Strategy to New Heights
You don’t need any coding skills to build these email templates.
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‘Developing a Vocabulary That Will Be Understood’: The Havas Approach to Cannabis Marketing
You can learn a lot from the French multinational advertising and PR giant.
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Content Marketing That’s Strong and Fit Enough to Generate ROI [Infographic]
B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading… When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises. Read the full article at MarketingProfs
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Become an In-Demand Marketing Designer with This $29 Bootcamp
This five-part training will help you master the techniques of design for both print and web.
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Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond
Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfs
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