Don’t waste your cash on flashy advertising campaigns that don’t convert.
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Tag: marketing
5 Psychological Reasons ‘Social Proof’ Beats Everything Else in Marketing
You’ve heard of ‘social proof’ before, right? If not, read up — your brand’s target audience craves it.
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Why Word-of-Mouth Marketing Matters (Infographic)
Here’s why it’s important to get people chatting about your brand.
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Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
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The 5 Best Digital Marketing Tools for Understanding Your Customers
The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.
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5 Analytics Tools to Supercharge Your Marketing Strategy
Fortunately, in today’s digital age, it’s easier than ever to analyze your data for the goals you set. Here’s where to start.
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Your Startup Is Already Big Enough to Begin Using Marketing Automation
The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here’s why you should look at automation as a force-multipier for your marketing efforts.
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Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tell them a whole lot more.
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After Marketing 70 ICOs, I’ve Witnessed the Most Common Mistakes. Here They Are.
Some people think that that you just have to say ‘blockchain,’ and money and success will follow. But in fact an ICO demands hard work.
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Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers
This healthy snack company worked to ‘nail it, then scale it.’
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25 Tips for Getting Rich With Influencer Marketing
Influencer marketing is effective and can be lucrative, but it isn’t magic. You have to learn the business.
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Impressive Isn’t Always Impactful in Experiential Marketing
Here is a new way to think about experiential marketing.
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Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
Emotional connections keep customers coming back.
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The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets
Marketing is never easy but cannabis marketing is uniquely challenging.
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No Time for Marketing? Hire a Freelancer.
Whether to market your business is no longer a question.
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Deep Learning and ‘Hyper-Personalization’ are the Future of Marketing Automation
Taking a look at not only interactions, but intent.
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12 Cutting-Edge Marijuana Marketing Tactics That Work
Restrictions on cannabis advertising are pushing companies to find creative ways to reach consumers.
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