Now is the time to double down on Snapchat to reach younger users.
Continue reading
Tag: marketing
A Former Spam King Reflects on 15 Years in Email Marketing
Complain about regulation all you want but a single set of rules is fundamental to making an industry grow.
Continue reading
Why Women Dominate Influencer Marketing — and Why It May Be the Right Career for You
You don’t need a huge following to take advantage of this growing opportunity.
Continue reading
Should You Hire a Person for That Marketing Job or Buy a Robot?
The options are not mutually exclusive. Both can benefit you in different ways at different times.
Continue reading
Why Your Business Should Be ‘Marketing First’
Chances are, your marketing department isn’t in your company’s driver’s seat. Here’s why it should be.
Continue reading
How to Launch Your First Email Marketing Campaign and Get the Results You Want
Email isn’t going anywhere. There are 3.7 billion global email users. Wouldn’t you like all of them to be your customers?
Continue reading
4 Ways to Use Marketing Push Techniques to Scale Up Your Business
Look for similar audiences, then narrow your target.
Continue reading
Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)
Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority.
Continue reading
3 Small Marketing Changes to Make a Big Difference in Your SaaS Business
These these basic adjustments can help draw more customers and revenue.
Continue reading
4 Strategies to Use When Marketing to Millennials
Follow these four strategies to reach individuals in this tech-savvy, cause-oriented generation.
Continue reading
What Technical Founders Need to Know About Sales and Marketing
You can’t just create a cool product — you have to sell it.
Continue reading
The Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Continue reading
Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know
To start with, here’s a peek into how TechCrunch’s Travis Bernard thinks about data, storytelling and promotion.
Continue reading
The Top 5 Challenges Facing Today’s B2B Sales Teams (and How to Fix Them With Marketing)
To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona.
Continue reading
The 3 Pillars of Marketing to Help Turn Your Company Into the Next Coca-Cola
Learn how to build an all-star brand by concentrating on these select keys.
Continue reading
The 3 Ms of Successful Direct Marketing Campaigns
If you can get your message, market, and media right, you’ll be on your way to marketing dominance.
Continue reading
How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)
Need to boost your marketing? Go mobile.
Continue reading