Tag: marketing
Netflix Shows Are Entertaining Enough, But It’s the Digital Marketing That’s Masterful
Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
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Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What’s Next
With the proliferation of voice-activated devices and wearables, businesses may need to rethink how they interact with consumers.
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Selling Marketing Software to Marketers: It’s More of a Science Than an Art
What’s more, if you’re in martech, you’ll do well to learn marketers’ ‘lingua franca’ to get their attention.
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Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.
Yeah, yeah, those big guys have massive marketing budgets, all right. But you’ve got smarts and that’s not something you should discount.
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3 Ways to Build Your Brand Identity Using Content Marketing
Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
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3 Marketing Trends for 2018 That Will Make Life Very Grim for Marketeers Locked In the Status Quo
Consumer privacy, AI and optimized customer experiences are beginning to revolutionize marketing. If you’re already behind, it will be very hard to catch up.
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How Influencer Marketing Can Become a Powerful Weapon for Brands
Think about influencers the next time you put on your ultra-cool, collectible, musician-promoted hip-hop jersey.
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7 Dreadful Marketing Mistakes to Avoid in 2018
Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy.
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