In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them.
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Tag: marketing
Marketing Day: Ad testing, making Reddit safer for brands & Snapchat’s Promoted Stories
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.
Excessive focus on social media detracts from more urgent revenue-generating activities.
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3 Ways to Ensure Early Content Marketing Efforts Pay Off
As a strategy, content marketing is anything but quick — but that doesn’t mean you can’t see small ROI improvements early on.
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5 Reasons Machine Learning Is the Future of Marketing
Today’s smarter business systems generally mean smarter, and more profitable, companies.
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What Can Modern Marketers Learn From Advertisers of the Past?
Does Mad Men style marketing hold any place in today’s digital age?
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5 Trends Shaping the Future of Content Marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
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How to Set the Right Price for Your Next Influencer Marketing Campaign
There are hundreds of thousands of influencers and no uniform industry pricing standards. You need help. Here it is.
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Here’s How to Build Your Own DIY MBA in Digital Marketing
Digital marketing moves too fast to learn it in school. So drop out and take over your education, yourself.
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5 Low-Cost Ways to Get Started With Video Marketing
For the entrepreneurs with a big vision and a small budget.
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3 Reasons Why Influencer Marketing Produces Incredible Value
Still on the fence about influencer marketing? It’s time to join the trend.
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Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
3 Keys to Success With Influencer Marketing
If you’ve ever hired an influencer and didn’t see a return on your investment, you’re not alone. But don’t stop trying.
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Forget B2B and B2C; the future of marketing is P2P
Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.
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Marketing Day: Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Marketing Day: Instagram redesigns call-to-action bar, mobile-specific fraud & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR.
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