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Tag: marketing
Scott Brinker: Marketing is now customer experience’s champion
Our MarTech Conference chairperson reflects on how Marketing is following the transformational path of IT.
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Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Marketing Day: ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Marketing Day: Live from Oculus Connect, Twitter’s ‘Happening Now’ and the new CMO role
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
The rise of the customer data platform as marketing’s ‘central nervous system’
Marketers finding success and efficiency from a centralized customer data center emerged as a theme at the MarTech Conference in Boston.
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Marketing and culture: The key drivers of growth
Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be the driving force behind every organization’s marketing efforts.
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Marketing Day: Snapchat Context Cards, Facebook and iOS 11, Social Video Myths
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Marketing Day: AdWords Scripts, LinkedIn & AI and Google Tag Manager
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
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DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2
In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization.
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Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Marketing Day: Chrome ad blocking, Google extends olive branch to publishers & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Marketing Day: AdWords copywriting hacks, an interview with ESL’s CMO & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Marketing Day: USA Today Network’s VR ad studio head, Holiday marketing prep & the GDPR
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Here’s why GDPR can drive the attitude shift that modern marketing needs
After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.
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Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.
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Please visit Marketing Land for the full article.