marketing - Online Marketing

August 21, 2017 Uncategorized

Marketing Day: Store landing pages, lead nurturing & LinkedIn video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 20, 2017 Uncategorized

Marketing Day: Data reports, ad copy & the martech landscape with Scott Brinker

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bridging data and action: How to create killer reports Aug 21, 2017 by Amy Bishop Are your reports not having the impact you would have hoped? Check…

Please visit Marketing Land for the full article.

August 20, 2017 Uncategorized

The holidays hinge on your marketing ecosystem

For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared.

Please visit Marketing Land for the full article.

August 17, 2017 Uncategorized

Marketing Day: Robots replacing marketers, interactive native content & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 16, 2017 Uncategorized

Marketing Day: Facebook to penalize fake video posts, Quora ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 15, 2017 Uncategorized

Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 15, 2017 Uncategorized

Why the marketing campaign is dead and what should replace it

It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.

Please visit Marketing Land for the full article.

August 14, 2017 Uncategorized

Marketing Day: Facebook’s latest redesign, AdWords ends app-install campaigns & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 13, 2017 Uncategorized

Marketing Day: Aetna’s CMO, Openprise’s Data Marketplace & LinkedIn analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 13, 2017 Uncategorized

3 strategies for keeping your marketing job in the age of AI

Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill — at least not for a while.

Please visit Marketing Land for the full article.

August 10, 2017 Uncategorized

Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 9, 2017 Uncategorized

Marketing Day: E-commerce silos, Amazon’s new return policy & YouTube’s top 10 ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

Marketing Day: Apple search ads, AI for retail marketing & Salesforce’s Social Studio

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

The future of AI marketing applications in retail

From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

3 forward-thinking marketing strategies to scale your startup

When you’re just getting your business off the ground, it’s essential to have a data-driven marketing strategy in place. Contributor Sweta Patel taps three industry veterans to share what’s working for their organizations.

Please visit Marketing Land for the full article.