Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: marketing
Technology (Marketing + Operations) = Time to reorganize the marketing department?
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email…
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The 4 Ps of SEO & digital marketing
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
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Marketing Day: Designing mobile-first content, SEO for SaaS & Facebook’s video chat
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: SMB retailer survey, on-site SEO mistakes & the CMO audit series
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to bridge the gap between brand and direct response marketing
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two.
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The CMO audit series, Part 4: The convergence of UX and performance marketing
Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands.
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Marketing Day: Advanced page-level keyword research, Facebook news & top video creators
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The impact of GDPR on marketing technology and cybersecurity
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance.
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[Survey] Marketing organizations in the age of martech
Scott Brinker is conducting a survey to assess organizational transformation in the wake of digital transformation.
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Marketing Day: New Snapchat ad metrics, Facebook Custom Audiences & Quora ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 tools, tips and hacks to maximize your SEO output Aug 1, 2017 by Brian Patterson Columnist Brian Patterson believes that SEO success depends not…
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Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers…
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Marketing Day: Featured snippets, social media for your online store & neural networks
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Are neural networks the next marketing creatives?
Researchers at the UK’s University of Warwick have trained the system to recognize which urban or rural scenes are the most beautiful.
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Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns.
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The best ways to use social media for marketing your medical practice
Looking to promote your medical practice through social media, but don’t know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.
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