marketing - Online Marketing

July 26, 2017 Uncategorized

5 Disruptions Reshaping Modern Marketing

Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t…

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July 26, 2017 Uncategorized

Marketing Day: SnapChat ads, SEO projects & Evidon

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 25, 2017 Uncategorized

Marketing Day: The psychology of search, B2B marketing & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 25, 2017 Uncategorized

Meet the fake news of the online marketing world (that Google loves!): Review sites

Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.

Please visit Marketing Land for the full article.

July 25, 2017 Uncategorized

How to approach your B2B marketing like an NFL quarterback

You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.

Please visit Marketing Land for the full article.

July 25, 2017 Uncategorized

5 eternal marketing lessons you can hang your hat on

Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago.

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July 24, 2017 Uncategorized

Marketing Day: Rethinking your paid strategy, programmatic content distribution & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategy Jul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if…

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July 23, 2017 Uncategorized

Marketing Day: Customer journey content, YouTube sunsets video editor & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 23, 2017 Uncategorized

Look internally to achieve external marketing impact and better results

Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results.

Please visit Marketing Land for the full article.

July 20, 2017 Uncategorized

Accelerate your marketing with the MarTech Power Pack

Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization. Brought to you by the Martech conferences, the Power…

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July 20, 2017 Uncategorized

Marketing Day: Chatbots, content production models & Microsoft’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Organizing for Martech: Re-examining modern marketing

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between…

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July 18, 2017 Uncategorized

Marketing Day: Facebook to test Instant Article subscriptions, 2017 Landy Awards & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

Marketing Day: Addressable TV & OLV, Holiday Retailer launch & Google Analytics news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

Lead scoring: A bridge from marketing to actual sales

How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success.

Please visit Marketing Land for the full article.

July 16, 2017 Uncategorized

Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.