marketing - Online Marketing

July 13, 2017 Uncategorized

Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your…

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July 13, 2017 Uncategorized

The 7 rules of respectful marketing

As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.

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July 13, 2017 Uncategorized

Will People-Based Marketing take over?

Maybe, but first let’s define what it is.

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July 12, 2017 Uncategorized

Marketing Day: Dynamic email, YouTube’s top ads in June & LinkedIn video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

Marketing Day: Prime Day results, YouTube remarketing & the QVC/HSN merger

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 11, 2017 Uncategorized

No such thing as a free launch: A launch marketing checklist for multilocation businesses

Launching in a new city can be rewarding… or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

Marketing Day: Facebook Messenger ads, Prime Day drives Prime memberships & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

B2B applications of AI in marketing: Two use cases that matter

Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.

Please visit Marketing Land for the full article.

July 9, 2017 Uncategorized

Marketing Day: Amazon Prime Day, net neutrality & mobile ad blocking

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 6, 2017 Uncategorized

Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 5, 2017 Uncategorized

Marketing Day: WeLens 360-degree video VR, Amazon Prime hits 85M members & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 4, 2017 Uncategorized

People-based marketing requires good people

Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.

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July 2, 2017 Uncategorized

Imagining the possibilities of marketing and artificial intelligence

Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies.

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June 29, 2017 Uncategorized

Marketing Day: In-house SEO, featured snippets & Facebook targets spammers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.