New York City-based company is offering a self-service platform so marketers can target users with automated conversations.
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Tag: marketing
Force-feed your marketing funnel now
Contributor John Steinert explains how SiriusDecisions’ Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales.
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Marketing Day: Google’s VR ad concept, new Facebook metrics & Amazon’s Prime Day
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.
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Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Get answers to your content marketing questions
When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly?…
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Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix.
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CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.
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Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The new marketing mandate: Learn fast
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.
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Report: 14 marketing automation vendors profiled — updated for 2017
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency. enhanced ability to generate more and better qualified leads. a multichannel view of prospect behavior. better alignment…
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Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websites Jun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on…
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Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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