According to contributor Travis Caldwell, there are some things you just have to learn the hard way: If you’re not moving up, you’re moving back.
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Tag: marketing
Marketing Day: Data management, Skype mimics Snapchat & CMO interviews
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Why email marketing has lasted five times longer than your first marriage
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer.
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Marketing Day: YouTube SEO, how to track conversions & an ad-blocking report
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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3 ways to ensure your marketing technology stacks up
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.
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Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: Google ad measurements, link warnings & StepsAway
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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StepsAway launches in-store, WiFi-based marketing for retailers
Approach offers personalized offers without app-install requirement.
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Looking for a marketing automation platform? This guide takes the guesswork out.
All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and…
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Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Datorama adds Genius AI to its marketing data platform
The New York City-based company now provides out-of-the-box smartness that suggests best solutions for improving performance.
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12 email marketing fundamentals to master
Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don’t get these right.
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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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Marketing Day: Instagram’s Location, Hashtag Stories, Facebook video ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Live blog: Google Marketing Next opening keynote
Google’s annual event for advertisers is expected to have a variety of product announcements.
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Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US…
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