marketing - Online Marketing

May 18, 2017 Uncategorized

The effect of Moore’s Law on behavioral marketing

Even marketing isn’t immune to Moore’s Law. Columnist Brian Massey explains how Moore’s Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before.

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

Marketing Day: Facebook offers publishers guidance, Dwyer Group CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 17, 2017 Uncategorized

Marketing Day: Facebook to live-stream MLB games, Twitter updates privacy policy & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 16, 2017 Uncategorized

Marketing Day: Facebook fights clickbait, Google I/O roundup & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Progressive profiling: Why it’s a win for you and your customers May 17, 2017 by Ryan Phelan Contributor Ryan Phelan explains the benefits of…

Please visit Marketing Land for the full article.

May 15, 2017 Uncategorized

Marketing Day: Biz Stone returns to Twitter, Facebook admits measurement mistakes & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 15, 2017 Uncategorized

How blockchain-based identity could change digital marketing

The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.

Please visit Marketing Land for the full article.

May 14, 2017 Uncategorized

Marketing Day: Snapchat’s Sponsored Lenses, a new Google AdSense policy & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 14, 2017 Uncategorized

A smarter approach to ‘back to school’ marketing

Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy.

Please visit Marketing Land for the full article.

May 11, 2017 Uncategorized

Marketing Day: Interview with Lenovo’s CMO, getting display measurement right & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 10, 2017 Uncategorized

Marketing Day: the best kept AdWords secret, Amazon Echo Show’s screen & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 9, 2017 Uncategorized

Marketing Day: Link relevancy vs authority, Facebook AI efforts & affiliate networks

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 9, 2017 Uncategorized

For marketing with developer events, connection and authenticity matter

If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.

Please visit Marketing Land for the full article.

May 8, 2017 Uncategorized

Marketing Day: Amazon drops free shipping minimum, Snapchat’s looping snaps & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 8, 2017 Uncategorized

Empyr debuts ultimate performance marketing model: ‘cost per revenue’

Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers.

Please visit Marketing Land for the full article.

May 8, 2017 Uncategorized

7 steps to help you prepare for a marketing cloud/email service provider transition

Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly.

Please visit Marketing Land for the full article.