marketing - Online Marketing

April 5, 2017 Uncategorized

AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace

This week: two new approaches to website personalization and one for audience discovery.

Please visit Marketing Land for the full article.

April 5, 2017 Uncategorized

3 brands that do email marketing right

Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own email marketing strategy.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

Marketing Day: Brand/agency partnerships, YouTube TV & new LinkedIn ad offerings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

3 ways to boost your content marketing program’s performance

Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level.

Please visit Marketing Land for the full article.

April 3, 2017 Uncategorized

Marketing Day: Facebook Canvas ads, Android OS surpasses Windows & live video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

April 2, 2017 Uncategorized

Marketing Day: Amazon Influencer Program, Google Customer Reviews & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

April 2, 2017 Uncategorized

The newest addition to the marketing mix’s Ps: Proximity

Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them.

Please visit Marketing Land for the full article.

April 2, 2017 Uncategorized

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

Marketing Day: April Fools pranks, Snapchat story search & Reddit ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

Marketing Day: Twitter replies, Google to advertisers & Google Optimize

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

Marketing Day: Periscope analytics, Pinterest Propel & Cortana & Siri

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

Marketing automation struggles to reach its full potential

Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores the reasons for this.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

The new marketing mindset

Columnist Justin Dunham believes that it’s crucial for marketers to understand and work with digital marketing technology — and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively.

Please visit Marketing Land for the full article.