marketing - Online Marketing

March 26, 2017 Uncategorized

Adaptive marketing: The key to winning in the Engagement Economy

Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.

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March 26, 2017 Uncategorized

Compare 24 content marketing tools

“Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps for…

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March 26, 2017 Uncategorized

What is demand generation marketing?

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He…

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March 23, 2017 Uncategorized

Marketing Day: AdWords exact match podcast, PPC attribution tricks & Twitter news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 22, 2017 Uncategorized

Marketing Day: Content audits, Facebook’s shoppable Collection ads & Google Posts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 22, 2017 Uncategorized

6 tips to get subscribers to open marketing emails

With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott Heimes discusses ways to increase your open and delivery rates.

Please visit Marketing Land for the full article.

March 21, 2017 Uncategorized

Marketing Day: Location marketing, Amazon’s brand registry & Facebook header bidding

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 21, 2017 Uncategorized

Why and how entities are shaping location marketing

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.

Please visit Marketing Land for the full article.

March 20, 2017 Uncategorized

Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…

Please visit Marketing Land for the full article.

March 20, 2017 Uncategorized

Marketing Day: Hootsuite news, Prime Now on Alexa & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 20, 2017 Uncategorized

5-year trends in artificially intelligent marketing

How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers.

Please visit Marketing Land for the full article.

March 19, 2017 Uncategorized

Marketing Day: AMP advice for publishers, bad bots report & eBay’s Guaranteed Delivery

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 19, 2017 Uncategorized

A digital marketing CEO’s prescription to cure advertising fraud

As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.

Please visit Marketing Land for the full article.

March 19, 2017 Uncategorized

Is your marketing career progressing as it should be?

The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory — from first entering the industry to becoming a team leader.

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March 19, 2017 Uncategorized

What is customer marketing?

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew…

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March 16, 2017 Uncategorized

Marketing Day: Google’s ‘unacceptable’ ad placements, influencer marketing & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.