marketing - Online Marketing

March 16, 2017 Uncategorized

What influencer marketing can learn from PR’s history

Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.

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March 15, 2017 Uncategorized

Marketing Day: YouTube to end Annotations, Amazon adds Alexa to iOS app & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

4 steps to ROI-positive marketing attribution in 90 days

So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Marketing Day: Google fights offensive content, the most-watched video creators & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Master modern marketing technology leadership over 2 intense days

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired…

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Master modern marketing technology leadership over 3 intense days

We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn and be…

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

Marketing Day: Seasonal SEO, bad content marketing advice & a digital ad report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

Manufacturing FAQs: The workhorse of content and search marketing

Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

The rise of bad content marketing advice

Columnist Rebecca Lieb believes it’s time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics.

Please visit Marketing Land for the full article.

March 12, 2017 Uncategorized

Marketing Day: SEM account management, cutting-edge martech & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 12, 2017 Uncategorized

What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]

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March 9, 2017 Uncategorized

Marketing Day: James Allen CMO interview, Facebook Instant Articles & native ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 8, 2017 Uncategorized

Marketing Day: Facebook Messenger, quality content & Optimizely’s OTT TV solution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 8, 2017 Uncategorized

Why email is taking center stage in marketing innovation

From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017.

Please visit Marketing Land for the full article.

March 7, 2017 Uncategorized

Marketing Day: Bot-to-bot marketing, top 10 ads on YouTube & Google Home vs Amazon Echo

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 7, 2017 Uncategorized

Bot-to-bot marketing is coming soon. Are you ready?

Martech’s future isn’t only about bots and agents talking to consumers. Here’s what it means when they start talking to other bots and agents.

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March 7, 2017 Uncategorized

Building your marketing technology team? Bring them to MarTech.

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your…

Please visit Marketing Land for the full article.