marketing - Online Marketing

March 6, 2017 Uncategorized

Marketing Day: Google Data Studio, chatbots & Twitter Moments analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

The business case to merge sales & marketing ops

Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team.

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

Break through 5 common barriers to contextual marketing and connected experiences

In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty.

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

What’s a blockchain? And how could it change marketing & advertising?

With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.

Please visit Marketing Land for the full article.

March 5, 2017 Uncategorized

Marketing Day: Google’s ‘One True Answer’ problem, B2B content marketing & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 5, 2017 Uncategorized

[Reminder] Live Webinar: Intro to Agile Marketing

Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market…

Please visit Marketing Land for the full article.

March 5, 2017 Uncategorized

5 top hacks to step up your B2B content marketing strategy in 2017

From encouraging user-generated content to implementing the “Rule of Seven,” contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost.

Please visit Marketing Land for the full article.

March 2, 2017 Uncategorized

Marketing Day: Google’s location tracking, mobile marketing ROI & Facebook Messenger

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 2, 2017 Uncategorized

[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more

In this week’s show, the Marketing Land crew talks about where Snapchat is headed now that its parent company has gone public. We also discuss the video ad implications of YouTube’s new OTT TV offering and what advertisers can do about fake news and hyperpartisan sites on the Google Display Network.

Please visit Marketing Land for the full article.

March 1, 2017 Uncategorized

Marketing Day: 2017 email benchmark report, Denny’s wins Twitter & Instagram Story ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 1, 2017 Uncategorized

From algorithms to advertising: 7 steps to introducing AI to marketing

Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish.

Please visit Marketing Land for the full article.

March 1, 2017 Uncategorized

3 steps to take your influencer marketing to the next level

How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver.

Please visit Marketing Land for the full article.