marketing - Online Marketing

February 26, 2017 Uncategorized

B2B marketing tips for an effective account-based marketing (ABM) strategy

What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities.

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February 23, 2017 Uncategorized

Marketing Day: Facebook Live streams, Amazon Alexa & marketing automation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 22, 2017 Uncategorized

The 5 Pillars of Marketing Automation Success

Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this white paper from Sharp Spring, you will learn: how to help your clients identify and acquire qualified leads every…

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February 22, 2017 Uncategorized

Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 21, 2017 Uncategorized

All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your…

Please visit Marketing Land for the full article.

February 21, 2017 Uncategorized

Marketing Day: Hyperlocal marketing, Twitter’s Custom Profiles & Instagram news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 21, 2017 Uncategorized

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.

Please visit Marketing Land for the full article.

February 21, 2017 Uncategorized

3 ways artificial intelligence is transforming B2B marketing

It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.

Please visit Marketing Land for the full article.

February 20, 2017 Uncategorized

Marketing Day: Walmart’s e-commerce growth, a Snapchat guide & YouTube audits

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 20, 2017 Uncategorized

Marketing Land’s guide on how to use Snapchat

Haven’t gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.

Please visit Marketing Land for the full article.

February 19, 2017 Uncategorized

Marketing Day: Amazon news, Mark Zuckerberg’s manifesto & Snap Spectacles

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 19, 2017 Uncategorized

The 4 truths of programmatic marketing

As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.

Please visit Marketing Land for the full article.

February 16, 2017 Uncategorized

Marketing Day: YouTube ad announcement, Barnes & Noble College CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 16, 2017 Uncategorized

[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion

In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.

Please visit Marketing Land for the full article.

February 16, 2017 Uncategorized

Intro to Agile Marketing: Work faster and smarter by changing how you work

Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies, and processes? It may be time to get agile. More than 90% of marketers who have adopted agile marketing say it has improved their speed to market for…

Please visit Marketing Land for the full article.