marketing - Online Marketing

February 13, 2017 Uncategorized

Marketing Day: Facebook turns up the noise, 2017 Hashtag Bowl winners & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Marketing Day: Facebook activity report, user generated content & AI-based marketing tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Performance and integration: The foundation of marketing technology stack success

As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Why brands should embrace UGC as part of their marketing strategy

Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes

In this week’s show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

Marketing Day: Influencer campaigns, interview with Denny’s CMO & Twitter’s Q4 2016 earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

The brainpower boost: How neuroscience nurtures marketing and design potential

Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

CMO John Dillion says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people.

Please visit Marketing Land for the full article.

February 7, 2017 Uncategorized

Marketing Day: Pinterest’s Lens app, NRF 2017 online sales forecasts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 7, 2017 Uncategorized

Why is marketing so dang hard?

As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter.

Please visit Marketing Land for the full article.

February 6, 2017 Uncategorized

An introduction to streaming analytics for marketing and customer engagement

Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers.

Please visit Marketing Land for the full article.

February 6, 2017 Uncategorized

5 Disruptions Reshaping Marketing As We Know It

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry….

Please visit Marketing Land for the full article.