marketing - Online Marketing

February 4, 2017 Uncategorized

Today’s the day: The 2017 Marketing Land #HashtagBowl is here!

Join us for live coverage beginning at 6:00 PM ET, and a full postgame recap of how Super Bowl advertisers integrate digital marketing into their TV ad buys.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Marketing Day: #HashtagBowl, Amazon earnings & Snap IPO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday

Here’s your invitation to the ultimate industry Super Bowl party — the Marketing Land #HashtagBowl Live Blog!

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

[Podcast] Marketing Land Live #43: Cool, creepy and contemporary – Super Bowl LI ads hit the web

In this week’s podcast, we talk about the current crop of Super Bowl ads that have been pre-released online — the ones that are cool, a few that are contemporary and at least one that’s really creepy.

Please visit Marketing Land for the full article.

February 1, 2017 Uncategorized

Marketing Day: Amazon Alexa, Google Data Studio & Super Bowl LI ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

Marketing Day: Machine learning, KFC goes to the Super Bowl & Pinterest search ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 30, 2017 Uncategorized

Marketing Day: Snapchat’s ad tech, Budweiser’s Super Bowl ad & Facebook news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 30, 2017 Uncategorized

SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.

Please visit Marketing Land for the full article.

January 29, 2017 Uncategorized

Marketing Day: MAdTech, URL indexing & PPC tips for Super Bowl LI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 29, 2017 Uncategorized

The rise of retention marketing as a strategic priority in 2017

Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

Marketing Day: Marketing automation, Twitter NFL streams & that Mr. Clean Super Bowl ad

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

Using marketing automation to create successful email programs in 2017

Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

MailChimp moves toward becoming a marketing platform with Facebook ads feature

Oriented toward small businesses, the company wants to offer new features that build on the customer and product data stored in its email platform.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?

In this week’s episode, we speak with IDC’s Gerry Murray about what it means to be a marketer — and how marketing is going to change — as consumers spend more time talking to their Echoes, Dots, Homes and other voice-powered devices.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

How much should B2B companies invest in digital marketing?

What should your marketing budget look like if you’re a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data.

Please visit Marketing Land for the full article.