marketing - Online Marketing

January 25, 2017 Uncategorized

[Webinar] A whirlwind tour of the 5 disruptions reshaping marketing

Marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. Yes, I know that sounds like hyperbole, but it’s not. These are huge, world-changing shifts that have already shaken industries to their core. And we’re just getting started. Reserve your seat…

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January 24, 2017 Uncategorized

Choosing the right marketing automation software for your business

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex,…

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January 23, 2017 Uncategorized

Marketing Day: Digital ad spend report, Android Instant Apps & Yahoo earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 23, 2017 Uncategorized

7 easy wins to add to your email marketing to-do list

Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares seven ways to give your email marketing a boost.

Please visit Marketing Land for the full article.

January 22, 2017 Uncategorized

Marketing Day: Google AMP, Super Bowl ads & #WomensMarch on Facebook

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 19, 2017 Uncategorized

Marketing Day: SEO audits, affiliate marketing & LinkedIn analytics from DataSift

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 19, 2017 Uncategorized

Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017

What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.

Please visit Marketing Land for the full article.

January 18, 2017 Uncategorized

Marketing Day: Kia’s Super Bowl teaser ads, LinkedIn’s new look & UX principles

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 18, 2017 Uncategorized

[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite

In this week’s show, we continue our series “The Path to CMO,” chatting with the new CMO of NPR about her marketing career and how she got to the C-suite.

Please visit Marketing Land for the full article.

January 18, 2017 Uncategorized

Why influencer marketing trumps influencer advertising

Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand.

Please visit Marketing Land for the full article.

January 16, 2017 Uncategorized

Marketing Day: Traffic metrics, Google’s AMP & live-streaming with Twitch

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 12, 2017 Uncategorized

Marketing Day: Holiday e-commerce, missing Super Bowl teaser ads & Snapchat search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 12, 2017 Uncategorized

Four trends that will reshape marketing in 2017

What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his predictions.

Please visit Marketing Land for the full article.

January 12, 2017 Uncategorized

Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

Now in our sixth year, Marketing Land will again track social media visibility in Super Bowl TV commercials and cover how well TV advertisers score with online audiences. Here’s what to expect from all of our pre-game and post-game marketing coverage.

Please visit Marketing Land for the full article.