marketing - Online Marketing

January 12, 2017 Uncategorized

Content marketing ideation: Where do good ideas come from?

It’s not easy to keep coming up with new ideas for content. Columnist Rachel Lindteigen reveals steps you can take to help with the process.

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January 11, 2017 Uncategorized

Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…

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January 11, 2017 Uncategorized

Marketing Day: Intel’s Super Bowl ad, Amazon Canada fined $1M & Facebook Journalism Project

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 11, 2017 Uncategorized

Marketing budget increases: Tips for wielding a double-edged sword for 2017

Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.

Please visit Marketing Land for the full article.

January 11, 2017 Uncategorized

[Podcast] Marketing Land Live #40: Who’s using cinemagraphs and how with Flixel’s Robert Lendvai

In this week’s show, we take a deep dive into the world of cinemagraphs and discuss how marketers are using them, and why recent Facebook and Instagram changes have been a boon to those who do.

Please visit Marketing Land for the full article.

January 11, 2017 Uncategorized

In the age of intelligent agents, how does marketing work?

If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through.

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January 11, 2017 Uncategorized

Mobile marketing predictions for 2017 from 11 industry veterans

What’s in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts for 2017.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Marketing Day: YouTube’s top ads in December, Facebook Live updates & Instagram ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing

CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers’ needs, in an interview with columnists Nadine Dietz and Erica Seidel.

Please visit Marketing Land for the full article.

January 9, 2017 Uncategorized

Marketing Day: New EU proposals for ad targeting, Facebook ads & voice search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 9, 2017 Uncategorized

5 B2B marketing tips to jump-start your 2017 results

Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.

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January 9, 2017 Uncategorized

Is your marketing team effective? A 5-question test

In an increasingly complicated martech world, it’s easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you’re running the ultimate marketing machine.

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January 9, 2017 Uncategorized

The tracking trap in digital marketing

Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the right balance.

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January 8, 2017 Uncategorized

Marketing Day: Paid search ads, data privacy & Facebook’s mid-roll video ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 8, 2017 Uncategorized

[Podcast] Marketing Land Live #39: Holiday e-commerce recap, Amazon’s CES success & more

In this week’s show, the Marketing Land crew analyzes recent news about the holiday e-commerce season and how Amazon’s Echo/Alexa voice assistant is dominating the conversation at the Consumer Electronics Show this year.

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January 5, 2017 Uncategorized

Marketing Day: Amazon’s Alexa, mobile marketing budgets & holiday e-commerce results

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 5, 2017 Uncategorized

7 key components to a winning mobile marketing budget in 2017

Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore.

Please visit Marketing Land for the full article.