Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: marketing
Marketing automation for the little guy is helping to power the new economy
Just because startups and freelancers lack dedicated marketing departments, it doesn’t mean they can’t take advantage of marketing automation. Contributor Mary Wallace outlines the emerging opportunities.
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Marketing Day: CMO’s 2017 MarTech wish list, YouTube Labs & Facebook video
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Cheap data: You are about to get so much better at marketing
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017.
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Marketing Day: Instagram stickers, mobile video & the biggest ad fraud botnet to date
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Get answers to your marketing automation questions
Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles…
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Marketing Day: Online shopping, IBM’s Watson & our top stories of 2016
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 steps to making ‘SENSE’ of early lifecycle marketing
Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers.
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Marketing Land’s Top 10 News Stories Of 2016: Facebook’s measurement errors, Snapchat geofilters & more
We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2016 as covered by the Marketing Land editorial team.
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Marketing Day: Machine learning, Facebook’s latest metrics error & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to get the most value from your marketing metrics
Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.
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Marketing Day: Bing ad campaigns, Adobe Primetime & Facebook fights fake news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Monetizing your digital marketing expertise
Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than having all the gains go to your clients.
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[Podcast] Marketing Land Live #38: Facebook’s measurement mistakes with Jeanne Bright of DigitasLBi
In this week’s show, we talk about Facebook’s continued struggle with measuring and reporting data related to ad campaigns, video views and more — a “comedy of errors,” as our special guest calls it — and its impact on brands and publishers.
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Marketing Day: Google Display Network, Facebook video plans & Twitter Live
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Revealing the marketing agenda for 2017
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household…
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Marketing Day: Driving mobile purchases, Facebook measurement errors FAQ & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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