Tag: marketing

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Get the Marketing Budget You Need in 2 Steps

It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone. The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets. In the review […]

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7 Steps to Documenting Your Content Marketing Strategy

There is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing excellence. Yet only 37% of all B2B content marketers are doing it. That one thing is to developing a documented content marketing strategy. It’s that simple. Lay out […]

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The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy. […]

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Online Marketing News: Shareable Infographics, Instagram Buyable Tags & YouTube End Screens

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The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
Infographics work to capture the attention of your audience and convey information in a digestible way. It can be tough to find the resources to creat them. But, what if creating infographics yourself was suddenly easier? This infographic will show you how. HubSpot

Instagram Is Letting Brands Test Taggable, Buyable Products in Photos
Instagram is letting select brands — like Kate Spade — test organic posts with taggable, buyable products in their photos. Brands can tag products for sale within their organic posts that will link interested viewers directly to their website to purchase. This, according to Instagram, is a play to make the user’s purchase experience frictionless. AdWeek

Keep ‘Em Watching with End Screens
YouTube launched ‘End Screens’ — a mobile friendly tool that lets video producers engage with their audience in a more targeted way at the end of their videos. The tool allows for hard-to-miss thumbnails to pop up after a video that prompt viewers to engage with other video content from that channel, subscribe to the channel and more. YouTube Creator Blog

Snaplytics launches Snapchat analytics
Marketing Land reports: “A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is ‘the only software-as-a-service analytics [exclusively] for Snapchat.'” The dashboard lets users see metrics like open rates, views, screen shots taken, and more. Marketing Land

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Google Ran Secret Video Ad Experiments and Here’s What It Found
Advertising Age reports: “The average completion rate for the average video ad on mobile devices is 22%, according to Google. On desktop, it’s 28%. The best-performing video in the test, one in which fast pacing was the dominant factor, achieved a 33% “view-through” rate on mobile., Google said.” Advertising Age

Manufacturing Marketers See Content Marketing Breakthrough [Research]
Last year, fewer than 20% of manufacturing marketers said their company was effective at content marketing or had a well-documented content marketing strategy. This year, 95% of manufacturing marketers report improvement in their content marketing, with 82% attributing that success to better content creation. Content Marketing Institute

The Top 20 Content Marketing Influencers of 2016
Ever wonder whom to look to for content marketing advice? This handy list provides 20 names of folks in the content marketing realm that are worth your attention. The list toutes big names like Joe Pulizzi, Ann Handley, Jeff Bullas and our very own Lee Odden. MarketingProfs

IAB: Search Ads Generate $16.3 Billion In First-Half 2016
Forrester research shows: “Mobile revenue rose 89% from the $8.2 billion reported during the first half of 2015 to $15.5 billion during the first half in 2016 of which mobile search contributed $7.4 billion.” Desktop and Mobile search ad revenue combined comprised 50% of the total. MediaPost

What were your top online marketing news stories this week?

I’ll be back next week with more online marketing news. Need a fix now? Follow @toprank for the latest industry news and insights.

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