marketing - Online Marketing

October 10, 2016 Uncategorized

Your most effective marketing assets may be hiding in your fans’ social activity

Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools.

Please visit Marketing Land for the full article.

October 10, 2016 Uncategorized

Marketing automation made easy

Marketing automation doesn’t have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project.

Please visit Marketing Land for the full article.

October 9, 2016 Uncategorized

Marketing Day: Snapchat Stories redesign, Google Analytics updates & IAB’s VR/AR report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 9, 2016 Uncategorized

[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)

In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.

Please visit Marketing Land for the full article.

October 6, 2016 Uncategorized

Marketing Day: Smartphone usage, Facebook events app & intelligent agents

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 6, 2016 Uncategorized

Optimove adds an intelligent agent for self-optimizing marketing campaigns

Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.

Please visit Marketing Land for the full article.

October 6, 2016 Uncategorized

PPC + SEO = match made in marketing heaven

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.

Please visit Marketing Land for the full article.

October 6, 2016 Uncategorized

Marketing automation tools compared: GetResponse, Marketo and HubSpot

On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.

Please visit Marketing Land for the full article.