VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific segments.
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Tag: marketo
Are you ready to evolve beyond marketing automation in the next era of B2B marketing?
Columnist Scott Vaughan says marketing automation’s “teenage years” are resulting in some soul-searching for B2B marketers and the leading marketing automation providers.
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WorkSpan launches a platform for joint marketing campaigns
The company says this is the first to allow management of multiple campaigns between an unlimited number of businesses.
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When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
“Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.”
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Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
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Marketing automation tools compared: GetResponse, Marketo and HubSpot
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
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