As B2B marketing technologies evolve, they become increasingly significant for the success of the other two most important factors.
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Tag: martech
How to Direct Your Next Martech Investment
As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business.
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Registration for MarTech is open!
MarTech returns to the West Coast on April 23-25 with martech experts, awesome keynotes and an expanded Expo Hall experience that drops you directly into the center of the martech landscape! As the industry matures, 2018 brings more change and innovation. Increasing martech adoption is impacting…
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The great martech debate: Build vs. buy
Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea.
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New Gartner report spotlights analytics tools that map customer data across channels
The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.
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indaHash plans cryptocurrency to pay influencers and their followers
The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.
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Barometric launches a free tool to spot fraudulent web traffic
Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.
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Adobe Ad Cloud’s first app lets marketers manage ad campaigns
The company said this is the first ad app that enables campaign management across a range of channels.
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IAB Tech Lab issues first software: A universal SDK for viewability
The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats.
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Being SMART with your martech: Balancing product inputs and performance outputs
Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.
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Adelphic adds digital-out-of-home to its repertoire
Once known for mobile ads, the DSP is now making outdoor displays just another channel for campaigns.
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This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users
AirFox is also developing the same platform as a way to automate microloans.
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Here’s how TouchCR is tracking users in a Safari-compliant way
The Chicago-based e-commerce platform is adding local storage keys and identity resolution to its device fingerprinting for the cookie-less era.
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At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing
It will have a profound effect, he says, on how products are designed, presented, sold and used.
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Martech enablement series: Part 9 — Bringing it all together!
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization.
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MarTech conference highlights digital marketers’ central dilemma
In session after session, it’s clear that marketing technology has reached a turning point.
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Here’s why GDPR can drive the attitude shift that modern marketing needs
After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.
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