Martech Enablement - Online Marketing

September 25, 2017 Uncategorized

Martech enablement series: Part 8 — Executing martech enablement

In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity.

Please visit Marketing Land for the full article.

August 28, 2017 Uncategorized

Martech enablement series: Part 4 — Building the team

In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement.

Please visit Marketing Land for the full article.