The company’s business process management is so integral to its platform that it is represented by an acronym in its name.
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Tag: MarTech Today
New Gartner report spotlights analytics tools that map customer data across channels
The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.
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indaHash plans cryptocurrency to pay influencers and their followers
The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.
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Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR.
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Mobile devices offer special vulnerabilities to fraud
As the types of mobile devices grow, expect more kinds of mobile-specific fraud.
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Unbundling the ad server
The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.
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Barometric launches a free tool to spot fraudulent web traffic
Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.
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Adobe Ad Cloud’s first app lets marketers manage ad campaigns
The company said this is the first ad app that enables campaign management across a range of channels.
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IAB Tech Lab issues first software: A universal SDK for viewability
The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats.
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Brandwatch adds more content intelligence by buying BuzzSumo
The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are hot.
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Qubit launches an Instagram-like, AI-powered product news feed for mobile
Called Aura, it predicts what products a specific user would like to see next.
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Adelphic adds digital-out-of-home to its repertoire
Once known for mobile ads, the DSP is now making outdoor displays just another channel for campaigns.
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Here’s how Marketo sees its new ContentAI
VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific segments.
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This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users
AirFox is also developing the same platform as a way to automate microloans.
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How marketing ops can deliver value to the C-suite
Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization.
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Here’s how TouchCR is tracking users in a Safari-compliant way
The Chicago-based e-commerce platform is adding local storage keys and identity resolution to its device fingerprinting for the cookie-less era.
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At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing
It will have a profound effect, he says, on how products are designed, presented, sold and used.
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