In session after session, it’s clear that marketing technology has reached a turning point.
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Tag: MarTech Today
Fraudsters don’t sleep, no matter who owns the tools to fight them
Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their search for transparency and solutions to fraud.
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Swimming up(bid)stream
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
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Here’s why GDPR can drive the attitude shift that modern marketing needs
After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.
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System 1 Research launches a VR testing tool for shopping
But, until VR is indistinguishable from reality, the question is whether it can offer a valid environment for real-world marketing tests.
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Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase
In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and problems.
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Salesforce opens up its second-party data marketplace
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.
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Taboola adds a third-party data marketplace
The New York City-based company says this is the first of its kind for a content discovery service.
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Nielsen buys multitouch attribution provider Visual IQ
The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and retailers.
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All-new MarTech Today guide: Enterprise Digital Personalization Tools
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor…
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MailChimp adds Google Ads as it becomes a multichannel platform
This is the third ad tool addition this year to the Atlanta-based email marketing platform.
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How SAP’s purchase of Gigya could change the identity management landscape
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.
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Digital billboard ads for Virgin Train display live travel times in the UK
The campaign creators say this is the first time traffic and location data have been shown together in an outdoor campaign.
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Sailthru issues a Personalization Index for online retailers
Among the hundred retailers, only two scored just over 70, out of a possible 100.
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6 ways the Era of Bots could dramatically change how products are marketed and sold
The CEO of a bot-building platform envisions the real impact of bot-based commerce.
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Lytics becomes first customer data platform to add campaign coordination
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’s customer data.
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Thinking about an SEO platform? We compare 13 leading vendors
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right…
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