The move by the standards-making body shows that blockchain is growing up.
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Tag: MarTech Today
Janrain launches centralized data access control
The new Advanced Policy Manager provides what the company calls ‘the first standardization of access control across sites and apps’.
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For Staples, it’s no longer just about office supplies
These days, even the place where you get printer ink and paper clips — or smartphones — wants more. It wants a relationship.
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Thunder boosts personalization and performance following Adacus acquisition
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual personalization and cross-device identification.
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IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic buying and selling.
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Amperity emerges from stealth with a muscular CDP
Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the ability to make data like transactions part of the operational mix.
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Tobii Pro employs its eye-trackers to find out what attracts attention in a car showroom
This is the first public data from a showroom study using Tobii’s glasses.
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With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net
The Digital Vendor Risk Management service certifies vendors who have agreed to fix their code on sites and apps to comply with GDPR and other policies.
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Hootsuite adds user reviews by integrating ReviewTrackers
Brands can now see and act on reviews in the social management platform’s dashboard, next to social posts.
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Apple’s ARKit launches a new channel: The hidden layers of reality
With similar new tech from Google, Microsoft and Facebook, advertising and marketing now have new dimensions.
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Resulticks’ marketing platform now offers a new channel: Voice agent
The Singapore-based company says this is the first voice agent integrated with a full customer life cycle.
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At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the program.
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IDC’s Gerry Murray: AI isn’t just one thing
Like the Industrial Revolution, he says, it’s about many things, but its base skill is handling huge volumes of decision-making.
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DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ — site traffic
The tool, now out of beta, shows traffic sources going back three levels and makes recommendations on where to spend to increase visitors.
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RhythmOne buys YuMe for $185 million
The combined programmatic ad exchange RhythmOne plus video ad platform YuMe will reach about 220 million visitors monthly.
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Analyst David Raab: We’ll have self-driving cars before we have self-driving marketing platforms
Real-world road conditions are not an unpredictable as real-world marketing conditions, he says. And current AI loves predictability.
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Applause CMO: Digital tech continues to change how customers are acquired and kept happy
For Charlie Ungashick, the shift in recent years has changed the direction and lifespan of his marketing efforts.
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