Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: martech
Real Story Group: Good time to get your informational house in order
AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good shape.
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MarTech Today Research: A marketer’s guide to personalization tools
The new report focuses on 18 selected tools that segment, test and deliver content, emails and recommendations to individuals or customer segments.
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Forrester Wave: Social ad tech tools are still an ‘immature’ category
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.
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IAB releases its first ‘Podcast Playbook’ guide for marketers
The new publication is the latest effort by IAB to make podcast advertising part of mainstream marketing.
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Martech enablement series: Part 3 — Assembling your team members
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.
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Navigating the disruptive world of martech
The Martech Power Pack helps you understand the complex convergence of marketing, technology and management.
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Marketing Day: Data reports, ad copy & the martech landscape with Scott Brinker
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bridging data and action: How to create killer reports Aug 21, 2017 by Amy Bishop Are your reports not having the impact you would have hoped? Check…
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Scott Brinker: How the martech landscape fits together
In this “post-platform era,” he says, organizations need to catch up.
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What to expect at MarTech? Here’s our epic preview
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete…
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Martech enablement series: Part 2 — The race team analogy
In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a “race team,” develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy).
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Martech enablement series : Part 1 — What is ‘martech enablement?’
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage.
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Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages.
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Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert will be a panelist for the MarTech Boston session “Making the Leap from Chief Martech to Chief of Marketing.”
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[Survey] Marketing organizations in the age of martech
Scott Brinker is conducting a survey to assess organizational transformation in the wake of digital transformation.
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Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.
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MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role
“Inside the Search for the Martech Unicorn” will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology.
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